4 Unusual Marketing Strategies
Marketing and Advertising have long been known for being exciting, innovative, clever, and plenty of other things that help businesses and brands get outside the box and engage consumers in unique and memorable ways. On the flipside, Marketing and Advertising have also …
Digital vs Traditional Marketing; End The War
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.These headlines …
Client Spotlight: Remington Medical
Client spotlight: Remington Medical is an innovative company that designs, and develops, disposable medical devices. Established in 1992, this company is one of the only family run companies in the disposable device industry. Fred Aycock, President, is lucky to be accompanied by …
The Madness of Marketing
The madness is in full swing. Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back. The NCAA, a non- profit organization, has mastered …
Marketing Eye Atlanta’s- Top 5 Favorite 2016 Super Bowl Ads
The Super Bowl is the Holy Grail for advertising and marketing agencies alike. Months and months of hard work all comes down to one night and one expensive ass :30 second time slot. That’s right the “BIG game” is not really about …
Does sex still sell?
In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares? The answer is yes, but with a major caveat: make it appropriate and relevant to the audience. …
Is there nothing sacred when it comes to advertising?
A day in Milano walking the streets and shopping at some of the world's most famous stores, I came across an advertisement which took me by surprise.In Europe, there are many historic landmarks. As an Australian, our short history means we don't …
Advertisements that Work
An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team! …
The Calm After the Storm… But is a cyclone is imminent
A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, …
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