What advertising campaign saw a pair of shoes skyrocket 1,329%?
One pair of Nike shoes went up 1,329% in what is proven to be Nike's biggest marketing campaign of the quarter, just by releasing the fact that the shoes would not see the light of day. …
Advertising vs Marketing: Lost in translation
“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in …
Why a healthy knowledge of Psychology helps you as a marketer.
Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. …
Debunking Misconceptions: Marketing is More Than Advertising
The Common Question My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?” …
Guerrilla Marketing Is Very Much Alive
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, …
Facebook’s Creepy New Feature
2 min read Facebook knows where you live, and they’re willing to sell that information. That’s right, Facebook has recently announced that they will be rolling out ad space that targets whole families, or specific people within a household. This is …
Obsessed With Beauty
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with …
A Beautiful Ad Isn’t Enough
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is …
How To Set Up A Successful Google AdWords Campaign
Step 1: Develop a BriefBefore anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions. …
ESPN, You Did It Again
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses …
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