Willis Bros. Marble and Granite – Building Supplies

Willis Bros. Marble and Granite is a building supplies business with locations in Carrara on the Gold Coast and Campbellfield in Melbourne. The company specialises in marble and stone benchtops, offering custom designs that are carefully engineered and perfected for residential and commercial spaces. With expertise in natural and engineered stone, Willis Bros provides customers with quality materials, professional service and competitive pricing.

In the building supplies and stone benchtop industry, customers often look for a supplier that can combine product quality, design expertise and reliable project delivery. Marble, granite and engineered stone products are highly visual, which means a strong online presence is essential for showcasing finishes, applications and craftsmanship. For Willis Bros, marketing needed to communicate the company’s experience, product range and ability to deliver custom stone solutions.

Marketing Eye worked with Willis Bros as its outsourced marketing department, helping the company improve and refine its online presence. A key part of the project involved website redesign, creating a digital platform that better reflected the quality of Willis Bros’ marble and granite products. The website helped present the company’s custom stone benchtops in a more professional and engaging way, making it easier for potential customers to understand the services available and take the next step.

Marketing Eye also supported Willis Bros through online social media presence development. Social media is especially important for businesses in the building supplies, interiors and renovation sectors because it allows visual products to be showcased directly to homeowners, builders, designers and renovators. By strengthening the company’s social media activity, Marketing Eye helped Willis Bros increase visibility and improve brand awareness.

The Willis Bros project is an example of how strategic marketing can support a marble and granite supplier through website redesign, social media marketing and digital brand development. Through outsourced marketing support, Marketing Eye helped Willis Bros present its stone benchtop expertise more clearly and build a stronger online presence.