Waxed – Waxing – Tanning

Waxed

Waxed is a boutique beauty salon group in Melbourne specialising in waxing, tanning, lashes and laser hair removal. Since its inception in 2005, Waxed has prided itself on being one of Melbourne’s waxing specialists, while also focusing on the quality of the other services it provides.

The boutiques offer a range of beauty services designed to support clients with professional treatments and a strong salon experience. From “no orange” spray tans to lash symmetry application, Waxed focuses on delivering services with care, detail and a clear understanding of what clients want from their beauty treatments.

While Waxed had built strength through its services, the business needed the expertise of an outsourced marketing team to help create greater brand awareness and generate leads. The goal was to support the growth of its clientele while ensuring the brand was presented clearly and consistently across digital and marketing channels.

Waxed Website Development

Marketing Eye worked with Waxed to develop a new website, which launched in July 2018. The website was created to be relevant to the Waxed brand and to help clients better understand the services and experiences available through the boutiques.

The new website supported Waxed by presenting its waxing, tanning, lashes and laser hair removal services in a more accessible and brand-aligned way. For a beauty business, a clear website is important because it helps potential clients understand what the salon offers before they make an enquiry or booking.

Waxed Digital Marketing Strategy

Marketing Eye also launched a digital marketing strategy for Waxed. This included regular direct mail campaigns designed to help retain clients, as well as social media calendars and EDMs to support brand awareness.

The social media and EDM activity helped invite new clients to engage with the business while maintaining communication with existing clients. Through website development, direct mail campaigns, social media calendars and EDMs, Marketing Eye helped Waxed build brand awareness, generate leads and support stronger client engagement.