Outdoor Adventure Company – Education | Tourism

The Outdoor Adventure Company marketing portfolio showcases Marketing Eye’s work with Outdoor Adventure Company, a business that hosts corporate retreats, school camps, bushland weddings and a variety of outdoor events. For more than 30 years, Outdoor Adventure Company has delivered educational and adventure programs in natural bushland settings, giving clients the opportunity to appreciate, explore and connect with the great outdoors.

Operating across education, tourism and events, Outdoor Adventure Company needed marketing that could communicate the value of outdoor experiences to a wide audience. Schools, corporate groups, couples and event organisers each have different needs, but they all look for a provider that is experienced, reliable and capable of creating memorable outdoor experiences. For Outdoor Adventure Company, a clear marketing strategy was important to communicate its long history, diverse service offering and connection to natural bushland environments.

Marketing Eye has worked as the outsourced marketing agency for Outdoor Adventure Company, creating a marketing strategy and a full suite of marketing collateral for the business. This outsourced approach provided the company with access to a graphics team, communications team and marketing department, allowing multiple areas of marketing to work together in a consistent and strategic way.

As part of the marketing strategy, Marketing Eye developed and implemented billboard advertising, information brochures and EDM campaigns. Billboard advertising helped increase brand visibility and awareness, especially for audiences who may not have previously known about the company’s retreats, camps and outdoor event offerings. Information brochures provided a practical way to explain the company’s programs, services and unique outdoor experience to prospective clients.

EDM campaigns were also used to support ongoing communication and engagement. These campaigns helped Outdoor Adventure Company stay connected with its audience, promote relevant offerings and encourage enquiries from schools, corporate groups and event organisers.

The marketing efforts undertaken by Marketing Eye helped increase awareness of Outdoor Adventure Company and contributed to increased sales. The Outdoor Adventure Company marketing portfolio is an example of how strategic marketing can support an education and tourism business through campaign strategy, collateral development, billboard advertising, brochures, EDM campaigns and outsourced marketing support.