FrameCo – Building Services | Building Structures

FrameCo

FrameCo is a building services and building structures company that offers contractors and builders a new and improved method of construction through prefabrication. From its plant in Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions across every step of the building process, including economical design, engineering, fabrication and installation.

Referred by its brethren company Entegra, FrameCo engaged Marketing Eye for a full suite of outsourced marketing services as the company worked to redefine its brand. FrameCo needed a brand presence that reflected the quality, dependability and innovativeness of its construction services while helping the business communicate more clearly with customers and prospects.

FrameCo Rebrand and Marketing Strategy

Marketing Eye worked with FrameCo on a 12-month marketing and communication strategy designed to support the company’s rebrand and market positioning. The work included website design, search engine optimisation, logo design, email campaigns, blogs, brochures, video direction, social media and lead generation.

Marketing Eye’s specialists worked across the rebrand to help create a more cohesive and modern brand identity. The refreshed FrameCo brand now embodies a fresh and modern look that represents the company’s construction services, prefabrication capabilities and commitment to quality.

The marketing strategy also helped FrameCo communicate its services across multiple channels. By improving branding and positioning, FrameCo was better able to reach new audiences and present its building solutions in a clearer and more professional way.

FrameCo Building Solutions

FrameCo’s prefabrication approach supports contractors and builders by offering solutions across design, engineering, fabrication and installation. This gives clients a more structured process for construction and supports the company’s position as a provider of innovative building solutions.

With the implementation of a strategic marketing plan, FrameCo was better able to engage with new leads and communicate its services more effectively. Through rebranding, website design, SEO, campaigns, brochures, social media and lead generation, Marketing Eye helped FrameCo strengthen its brand and support its growth in the building services market.