FrameCo – Building Services | Building Structures

FrameCo

FrameCo is a building services and building structures company that provides contractors and builders with a new and improved method of construction through prefabrication. Operating from its plant in Cleveland, Ohio, FrameCo delivers cost-effective and innovative solutions across every step of the building process, including economical design, engineering, fabrication and installation.

Referred by brethren company Entegra, FrameCo engaged Marketing Eye to support the development of a new brand and a more strategic marketing presence. As FrameCo worked to redefine its brand, Marketing Eye provided a full suite of outsourced marketing services designed to support the company’s communication, positioning and lead generation activity.

FrameCo Marketing Services

Marketing Eye developed a 12-month marketing and communication strategy for FrameCo, helping guide the direction of the rebrand and the company’s wider marketing activity. The work included website design, Search Engine Optimisation, logo design, email campaigns, blogs, brochures, video direction, social media and lead generation. Marketing Eye’s marketing specialists worked diligently to complete the rebrand with care and consistency across multiple channels.

The new FrameCo brand was created to reflect a fresh and modern look while representing the quality, dependability and innovativeness of the company’s construction services. Through updated branding and positioning, FrameCo was better able to communicate its services to customers and prospects.

With the implementation of a strategic marketing plan by Marketing Eye, FrameCo improved its ability to reach new audiences and engage with new leads. The changes across branding, communication and digital channels helped FrameCo present its prefabrication services more clearly and support stronger lead conversion.

By combining construction expertise with a refreshed marketing approach, FrameCo strengthened the way it communicates its value to contractors, builders, customers and prospects.