DentiCare – Medical Supplies

DentiCare

DentiCare is a Marketing Eye portfolio project focused on marketing collateral, EDMs, social media content, business cards and campaign assets. DentiCare provides payment plans for dental and orthodontic practices across Australia, helping practices offer patients a payment option for dental and orthodontic treatment.

DentiCare found that 61% of patients use DentiCare as a payment option because 79% of Australians cannot afford dental work. This made clear communication important, as dental and orthodontic practices needed marketing materials that could explain payment options in a simple, professional and accessible way.

For a business supporting dental and orthodontic practices, strong marketing collateral is valuable because it helps communicate services clearly to both practices and patients. DentiCare needed marketing materials that could support awareness, explain its payment plan offering and maintain consistent brand communication across different channels.

Marketing Eye created a range of marketing collateral for DentiCare. This included brochures, flyers, EDMs, business cards and campaign assets designed to support the company’s communication with dental and orthodontic practices. Each piece of collateral helped present DentiCare’s payment plan offering in a clear and professional format.

DentiCare Marketing Collateral

Marketing Eye also developed the “12 Days of Christmas” campaign for DentiCare. This campaign formed part of the broader marketing activity and supported brand engagement through seasonal campaign messaging and related assets.

In addition to printed and digital collateral, Marketing Eye supported DentiCare with a drink bottle promotion. This promotional material helped extend the brand across another practical marketing touchpoint and supported stronger brand visibility.

All social media channels were engaged with relevant and consistent content. This helped DentiCare maintain a steady online presence while supporting communication around its services and marketing campaigns.

The DentiCare project shows how strategic marketing can support a dental payment plan provider through brochures, flyers, EDMs, business cards, promotional assets, campaign development and social media content. Through this work, Marketing Eye helped DentiCare communicate its payment plan offering more clearly and strengthen brand awareness across Australia.