Corobot

CoroBot

CoroBot is an innovative robotics platform and kit designed for use in middle school and high school science, technology, engineering and math programs. It also supports university research and education programs, giving educators and researchers access to a robotics platform that can be used for teaching, development and exploration.

STEM educators and university researchers often look for platforms that are affordable, open and scalable. CoroBot was created to support these needs by providing a platform that can be used to develop mobile robot applications. This makes it suitable for teaching STEM classes as well as researching robotics concepts in an educational environment.

CoroBot Robotics Platform

CoroBot supports the development of mobile robot applications, giving educators and researchers a practical way to introduce students to robotics concepts. For middle school and high school programs, the kit can support learning across science, technology, engineering and math. For universities, CoroBot can be used in research and education programs where robotics concepts need to be tested, demonstrated or developed further.

Marketing Eye worked with CoroBot to develop new branding and packaging for the product. This helped strengthen the way CoroBot was presented to educators, researchers and the wider market. Strong branding and packaging are important for a robotics product because they help communicate the purpose, value and usability of the platform.

Marketing Eye also developed social media campaigns and press release campaigns to further promote the release of CoroBot’s new product. These campaigns supported product visibility and helped communicate the launch to relevant audiences.

Through branding, packaging, social media and press release activity, Marketing Eye helped CoroBot promote its robotics platform for STEM education, university research and mobile robot application development.