CFI Global/Denso – Technology | Scanner

CFI Global

CFI Global is an Australian wholesale distributor of DENSO scanners, QR code readers and printing technologies. The company provides turnkey technology solutions for a range of industries, including logistics and supply chain, retail, healthcare, events, security and hospitality.

CFI Global works with clients to provide solutions that meet their needs and budget. Its products and services support businesses that require reliable scanning, QR code reading and printing technologies for operational use. By serving multiple industries, CFI Global provides technology solutions that help organisations manage processes, improve efficiency and support day-to-day business requirements.

As a provider in the scanning and IT industry, CFI Global needed branding that reflected its role as a supplier of modern and cutting-edge technology. Clear branding and professional collateral were important in helping the company communicate its services and product offering to clients across different sectors.

CFI Global Rebranding

Marketing Eye worked closely with CFI Global to develop a rebranding solution. This included creating a new brand logo and corresponding branding for all marketing collateral. The purpose of the rebrand was to present CFI Global in a more modern and professional way while supporting its position as a provider of scanning and IT technology.

The design and brand work created by Marketing Eye portrayed an updated take on CFI Global. The new branding helped communicate the company’s role in providing DENSO scanners, QR code readers, printing technologies and turnkey solutions for clients in logistics, retail, healthcare, events, security and hospitality.

CFI Global Marketing Collateral

Marketing Eye also developed marketing collateral that aligned with the new brand identity. The collateral was created to provide clients with a comprehensive and coherent understanding of the services and products offered by CFI Global.

For a technology distributor with a wide range of solutions, collateral plays an important role in explaining products clearly and professionally. The updated materials helped CFI Global present its scanning technology, QR code reader and printing technology solutions in a way that was consistent with the new brand.

Through rebranding, logo design and marketing collateral, Marketing Eye helped CFI Global strengthen its brand presentation and better communicate its technology offering to the market.