Carry A Book – Dating App

Carry A Book is a newly launched app designed to connect book lovers based on their reading preferences. The app creates a more personalised way for readers to discover, connect and engage with others who share similar interests. In a market where digital communities and niche social platforms continue to grow, Carry A Book needed marketing support that could help introduce the brand, communicate the app’s purpose and build awareness with its target audience.

Marketing Eye worked with Carry A Book to support the brand through marketing strategy, design assets and creative concepts. As part of the process, Marketing Eye gained feedback from the app to better understand the user experience, audience expectations and brand direction. This helped guide the development of marketing materials and digital assets that aligned with the app’s identity and long-term growth goals.

A new website was also developed to give Carry A Book a stronger digital presence. For a newly launched app, a website is an important brand platform because it helps explain the product, support discovery and create a clear customer journey. The website gave potential users a place to learn more about the app, understand its value and engage with the brand.

Search engine optimisation was also strategised as part of the extended branding work. SEO helped support online visibility and made it easier for book lovers to discover Carry A Book through relevant search activity. This was an important step in building long-term brand awareness beyond the initial launch phase.

Marketing Eye also implemented a strong social media presence for Carry A Book to build further brand awareness and engagement. Social media was used to connect with reading communities, promote the app and support ongoing interaction with potential users.

Public relations campaigns also formed part of the marketing activity. Successful PR exposure was achieved through a micro-influencer on Forbes and Ticker Jumpstart Live, helping increase visibility and credibility for the newly launched app.

The Carry A Book project is an example of how strategic marketing can support an app launch through brand development, website design, SEO strategy, social media marketing and public relations.