Boulder Video

Boulder Video

Boulder Video is a one-stop shop solution for media buyers, media sellers, video content producers and video content buyers. The company supports different groups within the media and video content market by providing technology and services that help connect video advertising, publishing and content opportunities.

Boulder Video also helps publishers generate surplus revenue without adding advertising inventory. This gives publishers a way to improve revenue opportunities while continuing to work within their existing advertising structure. By focusing on video advertising technology, Boulder Video supports publishers looking for practical ways to increase the value of their web traffic.

Boulder Video Advertising Technology

Boulder Video’s technology is designed to open video advertising to a wider market by delivering high quality female-targeted content to publishers. This content helps publishers transform web traffic revenue more quickly while using a strong video player within the industry. The platform supports the connection between video content and digital advertising, helping publishers, buyers and sellers work more effectively within the online media space.

Marketing Eye worked with Boulder Video to create a completely new marketing campaign with an emphasis on strategy, branding and website development. This work supported the way Boulder Video presented its technology, services and value to the market.

The strategy component helped guide the direction of the campaign, while branding supported a clearer and more professional identity. Website development provided Boulder Video with a stronger digital platform to communicate with media buyers, media sellers, publishers, video content producers and video content buyers.

Through marketing strategy, branding and website development, Marketing Eye helped Boulder Video strengthen its market presence and better communicate its role within video advertising, publishing and digital media.