Act Today – Marketing Automation

Act CRM

Act CRM is a Marketing Eye portfolio project focused on a new look and feel, email marketing campaigns and marketing automation communication. Act! CRM is a proven CRM with powerful Marketing Automation, offering an affordable sales and marketing solution for small and midsized businesses.

The platform supports businesses that need a practical way to manage customer relationships, sales activity and marketing communication. For small and midsized businesses, a CRM and marketing automation solution can help create more structured communication and support stronger sales and marketing processes.

Act! CRM needed marketing support that could communicate its unique solutions in a clear and professional way. Because the product combines CRM functionality with marketing automation, the messaging needed to help potential customers understand both the value of the platform and how it could support their business needs.

Marketing Eye worked with Act! CRM to create a new look and feel for the brand. This helped refresh the way the product was presented and supported a more modern and consistent visual identity. A clear brand presentation is important for software and marketing automation businesses because customers need to quickly understand the product, its purpose and its business value.

Act CRM Email Marketing Campaigns

Marketing Eye also created email marketing campaigns for Act! CRM. These campaigns were developed to spread information about the company’s unique solutions and support stronger communication with potential customers.

The email marketing campaigns helped present Act! CRM’s sales and marketing solution in a structured and engaging way. This supported the brand’s ability to reach small and midsized businesses with relevant information about CRM and marketing automation.

The Act CRM project shows how strategic marketing can support a marketing automation and CRM business through brand refresh, email marketing campaigns and clearer product communication. Through this work, Marketing Eye helped Act! CRM present its affordable sales and marketing solution more effectively to small and midsized businesses.