Has Instagram become a glorified e-commerce platform?
As a platform that was once used for sharing photographs with friends and family, the development of new technology globally has seen Instagram develop various new features throughout thelast few years. As the emergence of content marketing dramatically increased in the early 2010s, …
Marketers still think of TikTok as a dance platform. Here’s why that’s a problem
No one can deny the phenomenal impact TikTok has left the social media landscape since its launch in 2016. It only took TikTok two years to become the most downloaded app on the Apple app store, taking over already established social media …
How Influencers Can Help Your Social Media Marketing
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are …
Tell Your InstaStory Like This
Among those who have already hopped onto the Instagram train, many have seen dramatically …
What You Need to Know About Marketing on LinkedIn
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first …
Increase Sales by 300% With LinkedIn
(2 min read)I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.I mean, what happened to being “held to the flames”? My first …
The Epoch of the Hashtag
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. Jump to 2003 …
LinkedIn Tip: How to Write a Message That Gets a Response
Am I the only one that receives messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted? Probably not. …
Going Public on LinkedIn
There’s been a lot of discussion lately around LinkedIn’s new updates. Ever since Microsoft purchased the B2B platform back in late 2016, feature changes have spurred many debates. One such debate has been around increasing the audience size of professionals that use …
How to Become a LinkedIn Superstar
LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform. …
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