Why #24yrold ? What does it mean ?
If I could have a dollar for every time I didn't trust my gut instinct, I would be a very rich woman.Like most entrepreneurs, I have failed more times than I have succeeded and every single time I have failed I have …
New brand brings Atlanta health insurance broker new light
A few weeks ago, we met with the delightful Jack Rehm and Karen Larkin of Midsouth Planning in Atlanta. The first thing that struck me about both Jack and Karen is how nice they are. Now, nice isn't a word that many …
Same bed, but it feels a bit bigger now
"Same bed, but it feels a bit bigger now" is the lyrics in the famous Bruno Mars song "When I was your man". An apt description of Marketing Eye's business expansion into the US market. It's the same company, but its a bit …
Why your clients hire you for the job and not someone else
We hit the road running in Atlanta and haven't looked back since.In just six short months, we have embarked on changing the mindsets of many small businesses in Atlanta, that have been pressured by the Global Financial Crisis and are reluctant to …
Strategic marketing has changed – have you?
After reading HBR's 10 Must Reads book "On Strategic Marketing", it has made me realize how much small businesses are being confused by what they read and hear in regards to strategic marketing.If you fail to plan, you plan to fail. Right? …
What makes us innovate?
Innovation was a popular word in the office yesterday and as I watched everyone talk about innovation in one way or another, I became enthralled with how excited everyone was just by using the term. …
How to create your own media
It was eight years ago when I first came up with the idea of producing a custom magazine for my business Marketing Eye.I put it in my business plan and had every intention of doing it. …
What entrepreneurs can learn from brain surgeons
A simple conversation can lead to anything. Literally, anything.Like many entrepreneurs, gravitating to other entrepreneurs or business people is natural. Talking to a Neurosurgeon is not."It's not brain surgery" is one of my favorite sayings. The other, "it's not rocket science". It …
How to put your product in the hands of consumers
Today I met with a woman who had worked in experiential marketing and it occured to me that so many experiential marketing companies are out of date with new marketing techniques. Only 18 months ago, I remember speaking to a local experiential …
What’s wrong with Atlanta’s newest marketing firm
Yesterday I learnt that my reference to Hot Atlanta is actually not meant to be Hot Atlanta but in fact, Hotlanta. Here I am going around thinking I am uber cool using Hot Atlanta as reference to the city that I have come to …
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