Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed. …
Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply …
WHEN A TRADE SHOW IS A WASTE OF MONEY
Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow. …
marketing in the current economic environment
Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn? …
Those Advertising and Marketing Types!
Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types. …
Last Minute Marketing
Everyone has been a victim of last minute marketing madness at least a couple of times in their lives. …
Tradeshows – are you marketing yourself properly?
It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way. …
Inspiring Women I Know – #1
International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful …
Kelly Slater – The Brand
I have to declare, I am a wannabe surfer. I say wannabe because I don’t go out and give it a go nearly as much as I should for someone who really wants to be able to surf some big waves. I am …
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