Great Ideas Come In The Shower
This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on. Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as …
Time for a new brand?
Time for a new brand?Where should a business begin when thinking about re-branding?There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone. Believe it or not, brand makeovers are not simply a response to businesses …
Accountants Do The Numbers!
They are the people we entrust with our finances. All day, every day they tap numbers into their calculators reducing our taxes, finding ways to maximise our financial futures and giving us valuable advice on our financial situation. …
Word-of-mouth marketing
Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share. …
Marketing a startup business
Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else. But like a well oiled chain, most of my businesses operate fairly efficiently and effectively …
The Truth About SME’s Right Now
Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now. The truth is only they know, however I have a good gauge having spoken with more than 100 small …
Every Child Deserves The Chance To Shine
A couple of years ago, I was invited to be an Ambassador for Ozchild (www.ozchild.org.au). Ozchild has a history of helping children from underprivileged environments since 1851 and now has a group of 500 volunteers and around 170 staff. …
Television, the big motivator
Some people turn on the television to laugh, others to be entertain… me… to be motivated. I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and …
Marketing A Party – Political That Is!
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in. …
Drunk on Stupidity
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work. …
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