Archive for November 3rd, 2009
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being. Melbourne Cup is …
Carbon Market Expo Gold Coast Event A Huge Success
Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance. …
How profitable is your talent?
We all have talents, but some are harder to find than others. Mine took many years to work out and eventually I was able to turn that talent into a money making enterprise. Luckily for me, my talent is aligned to my passion …
Liberals need some serious marketing
I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party. …
Friday – and I am pissed off!
It’s Friday and everyone should be happy, but guess what? I am not! …
In Search for an Effen Great Bloke
Today is D – Day. The search for an Effen Great Bloke and his mates is on. All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s …
Who is an Effen Great Bloke?
In the past 4 months, I have learnt alot about beer. Too much, some would say. …
‘I’m on a boat’ viralling to success
This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day. …
Greek One Hat Wonder
When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food. …
Saying No To A Prospect
How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at …


