CXO Magazine Interviews Mellissah Smith, CEO, Marketing Eye
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized …
SMALL BUSINESSES DEVELOP STRATEGIC MARKETING PLANS FOR JUST $299
Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing …
The Power of Customer Demands
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal …
Small Business Marketing
What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me. …
Not Interested in Customer Service or Feedback?
I had the most unusual experience today with Prism Colour in Melbourne which is run by a guy (who I have never met) by the name of Greg McHenry. …
Great Blokes Come Last?
There is much debate amongst my colleagues, friends and clients on what is an ‘effen great bloke’ because through Marketing Eye’s promotion of effen Beer, we have all been absorbed with the entries that have been rolling in for the competition. Everyone has …
The Death of a Publicist
Whilst we all espouse to work with companies that have the same ethics, culture, and key set of values – it doesn’t always happen that way for a variety of reasons. …
Is there a new look Liberal Party?
Last night I was invited to attend a dinner for a up and coming politician that has just won pre-selection in the seat of Kooyong. …
The race that stops a nation
[Picture]A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being. …
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