What To Expect In 2017
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that …
How To Set Up A Successful Google AdWords Campaign
Step 1: Develop a BriefBefore anything can be accomplished you need to understand the goals of the campaign. Start by asking yourself a series of questions. …
Not Your Grandpa’s Marketing
Still unsure of how effective your marketing efforts are?Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability …
Atlanta Marketing is Too Technology Driven and Less Personalized
Technology has revolutionized marketing and where it is heading in the next few months, let alone years, no-one knows. But what I do know is that all of a sudden, we have forgotten something that is really, really important - and that …
Ready To Roll Out Your 2017 Marketing Plan?
As the end of the year is rapidly approaching, businesses are scrambling to finalize their budgets, projects, and overall 2016 business goals. Unfortunately, many businesses get lost in the chaos of closing out the year and forget to fully prepare a marketing …
Market your business through influence
It's no secret the world has made the shift to social media - it's time for your business to follow suit. There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, …
Are You Getting Caught In The Mess?
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map! …
Why Brave People Choose Risk For High Reward
There comes a point in every marketers career where they look at where they have been, and where they hope to go to next. …
Are You Sick of Marketing?
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all …
The Psychology Of Color In Marketing And How it Can Help You
Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there …
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