9 Characteristics of An Effective Advertising Campaign
Henry Ford once said, “A man who stops advertising to save money is the man who stops his clock to save time.” More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the …
How to Make Your Brand Message Stick
Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a …
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Outsourced Marketing: 5 Things Tech Startups Look For [Infographic]
It’s no secret that technology is one of the fastest growing industries today. From software developments to virtual reality, technology is a field with endless applications and possibilities. But just like any other industry, innovation is a business and successful businesses need …
Measuring the Success of Your Content
I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, …
8 Ways to Generate Profit from E-Newsletters
Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there …
Growth Marketing and How to Use It
Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into …
Content Marketing in the Construction Industry
It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses …
Top 3 B2B Marketing Trends to Emerge in 2019
The digital marketing industry is in an era of constant change. What may have worked for you six months ago no longer works today. Keeping up with the Joneses when it comes to marketing may seem like an impossible task, but if …
What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting. …
5 Marketing Podcasts We Can’t Get Enough Of
Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found …
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