Making a Great Marketer
Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but …
How to ‘get backed’ in the workplace
After having a marketing workshop with a client, I realized that there are a few things that are more important than I first would have thought. The first is 'getting backed'. …
Top 3 Digital Marketing Trends For Goods-Producing Industries
Digital advancements have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing techniques to keep up. …
Someone Steals a Client, Employees Recruit Others to Start Up Their Own Firms…
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my …
What’s Beyond Being a Marketing Manager
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here. …
How AI Will Impact Marketing in 2019
Artificial Intelligence (AI) is all the new rage in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward …
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your …
How Marketers Will be Forced to be More Nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings. …
SEO Rules to Follow
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages. …
Marketing Eye Executive Marketing Services
Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another …
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