Campaign of the Year
What takes a corporation to take notice?The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking. …
Television, the big motivator
Some people turn on the television to laugh, others to be entertain… me… to be motivated. I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and …
Drunk on Stupidity
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work. …
Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed. …
marketing in the current economic environment
Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn? …
Inspiring Women I Know – #1
International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful …
Retrenching Your Marketing Team
What???? Retrenching your marketing team? Has it really come to that already? Every second person I speak to informs me that heads have been cut in the marketing department of where they work or companies have gotten rid of marketing altogether. …
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