What Can Snapchat Do For Marketers?

1.       Goldfish audience

We exist in an era where the average person has an incredibly short attention span forcing marketers to be efficient and quick. Fortunately, the design of the Snapchat allows just that. Each video/picture last only 10 seconds, use it well. Be engaging. Be creative.

2.       Exclusivity

There’s nothing better than discovering that the DVD of your favorite movie has behind the scenes features. Including your audience in your exclusive world to is exactly how snapchat can be used to market your brand. Allow the app to be an all access pass and showcase your company’s culture, fun moments in the office and live coverage of events.

3.       Casual tones

Snapchat is a unique tool because of its informal nature. Professional platforms are essential, but using a more relaxed tone makes a great difference. People enjoy knowing that businesses are run by other people and not automated machines and robots. Build trust and a relationship with your audience using more laid-back language, or even revealing a sense of humor.

4.       Customer Participation

Everyone loves free! Using Snapchat, create opportunities that involve customer participation. Contests, promotions, and giveaways can draw in new potential customers, for a very low cost for you.

5.       Be consistent

Consistency implies reliability and a sense of organization. Regardless of how the app is used, regular postings ensure that your audience always has something to look forward to. Whether their taking a quick break from work or idly scrolling through social media outlets, keep your consumers posted on upcoming events and interested in your business.

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Written by Jaye Gardner Intern at Marketing Eye Atlanta