Talent Versus Hard Work
While some of us grew up with a discernable talent, such as painting or singing, others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the …
Atlanta’s New Rule for Small Business That No One is Talking About
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around …
How To Get The Most From Your Team
Ideally, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due …
14 Podcasts To Listen to Every Week
Can you believe that we are halfway through 2017 already? Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on …
Does IT Matter for Most Marketing Departments?
Back in 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was …
Creating Marketing Strategies with a Tight Budget
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business …
The Epoch of the Hashtag
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. Jump to 2003 …
Less Manual, More Automation
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies …
Find Out Your Office Personality
Yesterday one of our team members shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about …
AI, Good Or Bad?
You have probably seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s …
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