Debunking Misconceptions: Marketing is More Than Advertising
The Common Question My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?” …
Color Theory in Branding
With increasingly minimalist design becoming more popular in this post-modernist era, visual branding has a shrinking range of tools to use to convey a message. One that remains unwaveringly relevant is the use of color theory in design. According to research conducted …
Microcopy: Tiny Words with a Huge Impact
Every good digital marketer and content writer know that copy, headlines, and engaging content are an essential part of any successful marketing campaign. Each of those things is important, but, what if paying attention to the small stuff, like the tiny piece …
Amazon Alexa for Business: A Crucial Workplace Addition or an Unnecessary Cost?
Smart speakers have been the must-have device in homes for quite some time since its introduction in 2016. According to Digital Music News, 1 out of every 5 Americans owns at least one type of voice-activated speaker. …
Why most people don’t really want to be the best version of themselves
You want that damn promotion! You really do. You work 9 to 5 pm and have been with the company long enough. You do your job. So, why have you been overlooked? …
5 Reasons Women Are Being Held Back – And It’s Not What You Think
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice. …
Procrastination or hoping for the best is for losers
We all procrastinate at one point or another. Hell, I just procrastinated as to whether I would write this blog or not. Obviously, I decided it was better to do it now then later, and moved on, but procrastination can become a …
Be Inspired or Be the Inspiration: Office Design
The right environment is crucial for a productive workplace. Workers, especially those in stationary office settings, need to be exposed to a stimulating atmosphere that is both comfortable and encourages creativity. We commend these five companies for providing their employees with eye-catching …
Did you know that content marketing and artificial intelligence are the two most important parts of your marketing strategy?
Smart Insights website has recently conducted a survey and there are three areas of marketing that have come up trumps: content marketing, artificial intelligence and machine learning. …
The Cost of Real Marketing Is Less Than You Think
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? …
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