IS BEING AN INFLUENCER ALL THAT IT’S CRACKED UP TO BE?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today. …
How To Choose The Right Email Marketing Platform
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find …
What is a SWOT Analysis and How Can It Benefit My Company?
I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!” …
AdWords, Are they right for your business?
For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable …
Is Machine Learning Changing Digital Marketing?
With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing. …
The Millennial Connection…What’s Your Story?
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t …
How To Improve Overall Digital Safety
Sensitive information flows through online mediums that never would have even been digitized a decade before. The lack of proper security in place by uninformed individuals who upload their sensitive data and an increase in security breaches can both lead to serious …
Why Simple In Marketing Is Gold
It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, …
How Can Great Branding Increase Sales?
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing …
The Best Sales People Are Introverts
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true …
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