Retail Marketing Ideas For Xmas Trading
There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible …
If men are from mars and women are from venus…how do we do business?
Best selling author and relationship counsellor John Gray is on to something, or at least the 7 million people who bought his book think so. The self-help book that proclaims that 'men are from mars, and women are from venus' has an …
Alan Joyce – standing firm and gaining respect
There is something to be said about doing the right thing. I know that many Australian and overseas patrons of Qantas might not be thinking too positively about Qantas today, especially if they are stranded with no flight home. But if you …
Guerilla Marketing… you don’t have to be big to use it
Most small businesses ignore guerilla marketing as part of their marketing mix. Why? Because most think that it's just what the big companies do. Well, that is true most of the time, but not because it costs alot of money to do. It's …
Bang for your buck
(BRW, the Marketing Issue, Oct 20-26, 2011)It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina DentMany years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith …
Marketing Consultants Suck!
You heard it! They suck! They know stuff...but not enough stuff to be totally across the entire marketing mix ensuring that they are 100% of the time working in the best interests of the small business that they are working for. …
Vision, Plan, Execute… Or You Won’t Survive
Last night I had dinner with a good friend of mine. He is one of the smartest people I know in business. He is not only academical, but very street smart. I talked in length about the next stage of Marketing Eye's …
Website design needs to be on-brand
Case Study: BrightLine Solutions Atlanta Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel. The company is based in both Atlanta and New York and …
Twitter – block and unblock – can Twitter learn from Facebook
As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship. …
Lastest Posts
