How good are you at customer profiling?
America is such an awesome place for so many reasons. People are passionate no matter where you go whether it is down to the local Walmart store, on the slopes of Vail or in the Streets of New York. Often people the …
What is a brand for life?
Life is a long time and staying loyal to certain brands whether it's Heinz Baked Beans, Chanel No. 5 perfume, Nike, Tiffanys, Toyota, Ray Ban or Mokador Coffee - the endurance of brand loyalty can be a long, arduous path.I am an …
Things Your Marketing Consultant Should Be Thinking About
Marketing Consultants or Marketing Managers are being kept on their feet these days with changes in technology, the economy, corporate responsiblity and the new green ethos that surrounds most businesses large and small.When looking at a company, whether it is large or …
Word of Mouth Marketing – Powerful
Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), …
Pet Peeve – Real Estate Agents Attitude to Customer Service
Who else finds it hard to fathom that only 15 years ago, real estate agents actually believed in customer service.How times have changed! Speaking to a real estate agent at Lemon Baxter today, I was appaulled at how little they care about …
Shane Warne – is he a role model for small businesses?
He is one of the best cricketers in the world and let's face it, the most interesting. Whether you are a man who wants to be like him, or a woman who wouldn't mind trading places with Elizabeth Hurley for a night …
Being Sick Has It’s Rewards
Last week, I ventured to the dentist after chipping my tooth when I was out to dinner one night.The dentist, did his stuff and advised that a cap would need to be placed on the tooth and that the process takes a …
Turn your online shop into a pleasant shopping experience
How many times have you gone onto a website to buy something, only to find that the experience is too frustrating to continue?In my case, too many. When will e-tailers learn? If I look at buying a flight online, I have to …
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