Bribe or clever marketing?

Woolworth’s, through their investment of $1 million in gift vouchers, will make $800 million according to ACA. PLUS, they have already received hundreds of thousands in free publicity on Channel 9 and other stations, and no doubt in the newspapers as the promotion unfolds.

Is it a BRIBE or is it clever marketing?

And… what about Coles selling Milk for $1. Was that a bribe too?

Clever marketing sometimes means that you have to give a little to get a return. Woolworths and Coles – great marketing!

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