Disruptive Technology Tour – Technology

Disruptive Technology Tour

Disruptive Technology Tour is a Marketing Eye portfolio project focused on website design, content strategy, digital campaigns and event signup generation. The Disruptive Technologies Tour is one of the premier technology events in the southeast.

The event brings disruptive innovators and industry-leading I.T. professionals together in an intimate and conversational environment. Through this format, attendees can gain insights from technology leaders who share not only their successes, but also their failures and false starts.

For a technology event, strong marketing is important because speakers, attendees and sponsors need to understand the value of the event and why they should take part. Disruptive Technology Tour needed marketing support that could help increase awareness and position the event as a thought-leader in the technology industry.

Marketing Eye assisted The Disruptive Technologies Tour in establishing itself as a thought-leader in the tech industry. The project started with a new website and content strategy, giving the event a stronger digital foundation and clearer communication platform.

Disruptive Technology Tour Digital Campaigns

Marketing Eye helped drive The DT Tour to a new level of awareness through hyper-targeted digital campaigns. These campaigns were aimed at generating event signups, including speakers, attendees and sponsors.

The new website helped present the event in a more professional and accessible way, while the content strategy supported clearer messaging around the value of the tour. Together, these marketing efforts helped communicate the purpose of the event and attract the right audiences.

The digital campaigns supported visibility and engagement by reaching people connected to the technology sector. This was important because The DT Tour needed to connect with innovators, I.T. professionals and potential sponsors who would see value in joining the event.

The Disruptive Technology Tour project shows how strategic marketing can support a technology event through website design, content strategy, digital campaigns and event signup generation.