Building Customer Trust Through Data
Customer loyalty is an incredibly invaluable resource, especially when budgets and spending are tighter than ever. While it might be difficult to land new customers right now, it's essential to invest in the customers you have now. Gaining that trust will not …
4 Pieces of Marketing Collateral Your Company Needs
If you want to capture the attention of your audience, you need to create the right materials to help them become familiar with what your company offers. Marketing collateral pieces are a great way to showcase that you know exactly what you …
How to Improve Your Content Marketing
Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s …
Are You A Bad Writer?
Does your company have a flexible, scalable, groundbreaking, industry standard, or cutting edge product coming out? Well, while that's great and all, every other company has that exact same kind of product description for their new products. …
What’s the Difference?
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and …
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to …
Are you writing your death wish?
What is the value of writing content? If content is king... how is this defined? When content is written well and tells a story or a message that people resonate with, it is KING. But what happens when it doesn't. When content …
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