CXO Magazine Interviews Mellissah Smith, CEO, Marketing Eye
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized …
The Power of Customer Demands
Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal …
The race that stops a nation
[Picture]A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being. …
Archive for November 3rd, 2009
A last minute decision to attend the ‘race that stops a nation’ reminded me why gossip magazines sell so well and how gen-y is absorbed with the idea of celebrity, so much more than I remember my generation ever being. Melbourne Cup is …
How profitable is your talent?
We all have talents, but some are harder to find than others. Mine took many years to work out and eventually I was able to turn that talent into a money making enterprise. Luckily for me, my talent is aligned to my passion …
Friday – and I am pissed off!
It’s Friday and everyone should be happy, but guess what? I am not! …
‘I’m on a boat’ viralling to success
This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day. …
The Odds On Winning A Car At A Charity Function
Last Friday I was kindly invited by one of my best friends to attend the Long Rugby Breast Cancer Charity Lunch held at the Hilton Hotel in Sydney. There are many things dear to my heart and breast cancer and the effects of …
Great Ideas Come In The Shower
This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on. Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as …
Marketing A Party – Political That Is!
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in. …
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