Contextual vs. Behavioral Targeting: Which is Superior?
As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best …
Beginners Guide of What KPI’s You Need to Keep Track Of
Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
The one thing that Atlanta businesses could do better
I love Atlanta. I really do. It is like a second home to me, and the people are just fabulous. …
Does Your Landing Page Pass The “Beer Test?”
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton. Everyone has heard the idea of Keep It Simple Stupid. It is so important with …
How To Create An About Page That Stands Out
Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself. It can feel like bragging but remember most people are reading your about page to learn about you. They want to know …
The Difference is Start to Finish with Marketing Eye
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing …
3 New Website Designs That Will Blow Your Mind
When it comes to website design, there are a few things to consider; design, usability, audience, content, interactivity, responsiveness, and call to actions. Of course, there are many other things, but these things are key.We have been working on the design and …
How to launch a start-up effectively
When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build a online platform where consumers and businesses can get all their logistics needs at a click of the button, and …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
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