How to Show the Value of Your Brand
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the …
How to Build a Product Ecosystem
When you hear the word ecosystem, what’s the first thing that comes to mind? Probably a frozen tundra or even a rainforest, which wouldn’t be surprising! Ecosystems work in a very specific way, wherein the biotic and abiotic components of any particular …
How to be a light in a sea of darkness
Today more so than ever, it has gotten increasingly harder to make a dent in a market if you weren't the first one there or had the most money. With accessibility to the public amplified to unimaginable proportions, companies are having to …
The 5 steps to a positive mindset
Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers. I have a …
Outside of the box: our $7 PR campaign
Recently, a client shared a sage piece of marketing advice, he said “If you have just $100 left in your advertising budget, your best investment is to use it to travel and share your story with your market face-to-face”. Today Marketing Eye …
Butterflies… when was the last time?
The world wide web is such a wonderful thing. Every day I spend more and more time searching, writing, commenting and reading information on the web. It’s part of my every day life almost like drinking water. …
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