The U-turn in Public Relations by Paula Gallacher
The U-turn in Public Relations: Why the media has to change its ways. The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we …
Twitter – block and unblock – can Twitter learn from Facebook
As an advocate for Twitter and someone who has benefited immensely in terms of sales and following from this platform, I have to say yesterday was a very sad day in our relationship. …
Google+ for Small Business
Google+ for Small Business If you haven’t sent off your details to be included in the latest social network craze, Google+, then you should do so – immediately! With more than 25 million people joining in the first month, since its launch at the …
The Small Business Marketing Machine
Facebook, Twitter, Blogs, YouTube and a good website that ineracts with your customers, on all levels - tis the small business marketing machine.It's true. Small business, may be a BIG business online if your machine is well oiled and working efficiently, generating …
Why being sick is good for small business
Thursday... not feeling well.Friday... sick.Saturday... sick.Sunday... sick.Now, why is this good for small business? On Thursday, it wasn't. On Friday, it wasn't, well, not until it was well and truly into the evening. Saturday and Sunday, it was.When you are forced to …
Business Models – which one is best
At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation. …
New Prime Minister for Australia?
I have to admit – I have been hiding under a rock when it comes to what is going on with Australia’s Political parties. …
100 Ways to improve your small business marketing
It’s getting late… but here are some more… …
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