The Epoch of the Hashtag
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. Jump to 2003 …
Why your marketing company’s social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital …
Is Twitter Right For Your Businesses Lead Generation?
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from …
How Does Social Media Generate Leads?
Instagram is more than pictures, and facebook is more than a stalking tool. These two popular social media platforms are just a couple of content driven marketing tools that your business can use to generate leads. Think of it as an equation:Content …
Twitter Changes!
I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that …
Dress For The Social Media Platform
Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to …
Top 10 Twitter Accounts To Follow
Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world. Coming up on my 5th year anniversary on Twitter, I …
Why You Shouldn’t Put Social Media on the Back Burner
Often we hear our clients say, “but we don’t need social media,” or “social media isn’t right for our target market," or "we don't need to worry about that now” but we are here to convince them otherwise. Social media is a …
How to ‘In-sight-pool’ followers on Twitter
Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of …
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