Why Wikileaks founder Julian Assange’s arrest is bad marketing
Today, Julian Assange was arrested after spending 7 years in relatively poor conditions after he sought diplomatic sanctuary and political asylum in the Ecuadorean Embassy, England. The Townsville born founder of Wikileaks was forced to seek asylum after Sweden sought to arrest him …
Advertisements that Work
An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team! …
Who are the best marketers in Australia?
There are so many great marketers in Australia with a majority in positions for Top 500 companies. …
Rural Marketing – what’s the difference?
Every three months, I make a trip out to rural Australia (Charters Towers) to meet with a number of clients. …
Charters Towers Gets A Marketing Eye
Marketing Eye is next year expanding its business into regional and rural Australia, giving our country counterparts the same advantages as those small businesses in the city. …
Managing Expectations
Managing expectations is a grey area because sometimes, some people expect too much. This morning, after forgoing breakfast at a cafe in Townsville where you had to serve your own coffee and toast, I walked across the road to another cafe that came …
Unblock your ears
When I speak to any really good communicator, and ask them what is their secret, they always say that they listen. Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often …
I knew you when…
15 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. At the time, I worked in marketing for a large retailer and Nicole …
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