The Art of Inspiring Teams: Leadership Lessons for Marketers
The concept of "leadership" extends beyond common perceptions, revealing a breadth and value that is often underestimated. Leading a team isn't just about managing tasks; it's about inspiring individuals to excel collectively. As a marketing leader, your role extends beyond strategy — …
5 Effective SEO E-commerce Strategies
Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a …
Why 2022 is the best year to create a winning marketing strategy
What Is a Marketing Strategy and Why Is it important? Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business …
Why Mobile Optimization Will Become More Important
According to Statista, the US will have an estimated 301 million smartphone owners in 2022. The number of smartphone users will continue to rise as smartphone ownership is significantly higher across advanced economics such as the US, Australia, South Korean, and Japan. Mobile …
The 7 Top Recruitment Marketing Tactics for 2022
As we once again reach the end of the year, we find ourselves again beginning to look ahead. With such drastic changes to the recruitment industry in the last two years due to the pandemic, our marketing strategies have also had and …
Why Is Traveling Important?
Traveling the world, whether it is for business or pleasure, allows you to learn and discover the morals and ethics of people all around the world. In business, especially successful businesses, transactions, and interactions internationally are almost guaranteed to occur. Companies and …
Tips for Building a Good Resume
Marketing is occurring whenever and wherever throughout everyday life. Whether through advertisements, logos or commercials, we are exposed to thousands of marketing avenues daily. A person’s biggest marketing tool, especially when searching for means to make money, is their resume. Unfortunately, resumes …
New York is Marketing Eye’s Focus for 2016/17
Finally, I have a printed copy of the 2016/17 Global Marketing Strategy for Marketing Eye and it is being developed out to the point where every single item in the marketing strategy is given to a person who is responsible for outcomes. …
Traffic Sucks, But It Can Get Better
You wake up, get ready, and set out for your day. You love what you are wearing and you’ve got a great cup of coffee in your hand. You’re thinking it is going to turn out to be a pretty good day. …
Is It Time For A New Profile Picture?
Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, …
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