Some Marketers Are Rejecting AI: Here’s why.
You can lead a horse to water, but you can’t force the horse to drink it. Many forward thinking entrepreneurs have embraced AI and shared with their teams new ways in which to improve productivity and outcomes, but push-back is greater than …
Does IT Matter for Most Marketing Departments?
Back in 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was …
Why your marketing company’s social media presence counts
As an avid technology enthusiast, I am always looking up new and exciting technologies that may be instrumental in our clients future marketing campaigns.One such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital …
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