The Art of Inspiring Teams: Leadership Lessons for Marketers
The concept of "leadership" extends beyond common perceptions, revealing a breadth and value that is often underestimated. Leading a team isn't just about managing tasks; it's about inspiring individuals to excel collectively. As a marketing leader, your role extends beyond strategy — …
How To Make Your Marketing Team More Productive
One of the biggest complaints that marketers have is that they don’t have enough time to do everything on their ‘to do list’. With a constant stream of demands from managers and sales team, the list is long and often unmanageable. In …
How to build productive marketing teams
A marketing teams productivity requires individuals and teams within a business to work efficiently and effectively to optimize output. When marketing teams are productive, they are highly motivated, full of energy, invest in training and development and in general manage their time …
How to Build an Effective B2B Marketing Team
Are you building a marketing team? To create a capable B2B marketing team that can deliver what your company needs, you need to know the precise characteristics you should look for. Every sports team has a specific person in a particular position. …
Change it up, reinvent what you are doing and expand your market
My flight was delayed from Atlanta to Los Angeles and it didn't matter. I was in high spirits, drinking sparkling mineral water in the Amercian Airlines Lounge and writing down my ideas of how I would now change the company's business plan …
The team is everything, and if you are not on it – get out now!
By all means be competitive, but never be the person who leaves someone else behind just to win. After listening to the most fascinating man I have ever had the privilege of listening to on team work yesterday, I am completely empowered …
What’s Your Dominant Personality Trait?
The other day Marketing Eye as a team decided to take the Myers Briggs personality test. What an eye opening experience this was for all of us. We came across the conclusion is that our team is very diverse. Before taking the …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
On-boarding new members of your team – the right way!
It's that time of year where companies are back hiring new recruits.As someone who is always too busy, I have left the on-boarding to our previous CEO and Area Managers, with my role being minimal other than an introduction.However, like most entrepreneurs, …
How to increase your profits by focusing internally
Humbled by an employee discussion in our Atlanta office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all employees said that after a brief holiday, they would want to come back to work at Marketing Eye. …
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