5 Better Ways to Market to Millennials
The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload. Here are 5 ways to …
4 Reasons Why Businesses Should Be Surveying Their Target Audience
The problem we often see today is the lack of knowledge businesses have when it comes to knowing their target audience. When asked, 50% of businesses feel that they don’t know their target audience. This is a crippling statistic for the fact …
Creating a Lead Magnet
We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering …
5 mobile marketing campaigns that have been highly successful
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool. A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected …
QR Codes – Only Limited By Your Imagination and Target Audience
For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.Unfortunately, this would be wishful thinking.QR Codes are here to stay and in 2012 small businesses will find everything from advertisements …
EVERYBODY is nobody
It’s Friday and yet another person has said that their target audience is everybody. …
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