Why Marketing is Important, Now More Than Ever
Marketing has been an integral part of any successful business for many years. Promoting a product or service to potential customers increases sales and builds brand awareness. In the past, marketing was limited to traditional print and broadcast advertising methods. However, with …
5 Ways you can be a more successful entrepreneur in 2017
It's almost time to clock off for the year, and start a new one. Are you ready? In Chinese custom, they clean their houses and life so that they can start a new year fresh. In business, it's not too different. If you …
Why Brave People Choose Risk For High Reward
There comes a point in every marketers career where they look at where they have been, and where they hope to go to next. …
All successful marketers are two-faced
What does Khloe Kardashian, fur and nudity all have in common?They are the elements of a multi-leveled marketing campaign by PETA that went viral. …
Why you won’t climb the corporate ladder unless you sleep with someone
Over the years I have worked with literally hundreds of marketing people and I am never surprised by who goes on to become a marketing superstar and those who never make the mark.Wanting to be successful and actually putting the hard yards …
Why fake balls can weigh you down – women be warned!
Over the years, I have met many inspirational women who have had some impact on my life in one way or another.When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, …
How women can make their men more successful
This may surprise many who read my blogs, but I am a firm believer that women should support their men.Coming from a European family, where the men rule the roost and women play the pivotal role of supporting their man, I am …
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