3 Types of Content to Carry Your Brand Through Difficult Times
No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a …
Marketing to Generation Z
As consumer trends and segments change, marketers need to be prepared to change as well. Generation Z is on the horizon, meaning that we need to understand exactly how they operate. Generation Z, born between 1995 and 2010, is the first generation …
The Power of Facebook Audience Insights
One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people …
The Basics of Social Media Marketing in 2020
Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too. So how can someone like you and I stay in the …
Choosing the Right Influencers for Instagram
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show …
How to Discover Your Target Audience
Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of …
Why LinkedIn is the Most Trusted Social Media Platform for B2B Marketers
With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention …
How to Grow Your Business Using Thought Leadership
Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input …
Marketing Strategies That Will Reach Gen Z
Now that we’re in 2020, it’s time to start thinking about the next generation of consumers: Generation Z. Born between 1994 and 2014, Gen Z will soon be flooding the market and the workplace. As the first generation to have immediate access …
How to Use LinkedIn Live for Your Brand
If you’re looking to stay competitive in your industry, your company must have an active profile on LinkedIn, fully equipped to post, comment, and commit to a live stream. LinkedIn has recently joined the broadcasting game, which means that it’s currently the …
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