The Pelican Brief
A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican. …
100 ways to improve your small business marketing – Part 3
It’s Thursday and there is still quite a few to go. Why not try these tips? …
100 ways to improve your small business marketing – Part 5
If you haven’t received a useful tip by now – you don’t know how 41. Turn your invoice into a sales tool. Place a marketing message on the bottom with the latest special offer42. Implement a loyalty program with your customers …
Cedar Jet Travel Goes Online
My favourite travel company, Cedar Jet Travel has just launched its new website to help customers book their travel online. I still love giving Alen a call at Cedar Jet Travel because he really is incredibly helpful and friendly – and always …
100 Ways to improve your small business marketing
It’s getting late… but here are some more… …
This week, find out 100 ways to improve your small business marketing
It’s time to get serious. Very serious! Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some …
Norman and Tiger on par
The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody. …
I knew you when…
15 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. At the time, I worked in marketing for a large retailer and Nicole …
Who is successful?
Sunday is the best day of the week. I lie in bed reading the Sunday papers, skimming through stories that range from general interest through to politics and business. I skip gossip, but spend time reading real estate and travel. I start …


