Small business marketing is dead – here’s why
It's a statement that has finality but how much of it is true? …
Pinterest.. more than a passing interest for small business marketing
I am officially in love! Seriously. Pinterest.com is by far my favourite social media network - ever. I can sit there all day long looking at the art on my Pinterest.com pinboard and still never get bored. It is like being in …
Bang for your buck
(BRW, the Marketing Issue, Oct 20-26, 2011)It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina DentMany years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith …
Anyone can learn how to be a great leader
When you start a small business, it's hard to think about what leadership style you would like to incorporate in your company. Typically, your thoughts are on what product or service you would like to take to market; your business plan; how …
Advertisements that Work
An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team! …
Say NO! to clients – and you will grow faster
It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to …
Does your small business have the X Factor?
X-FACTOR - DO YOU HAVE IT?Have you ever walked into a room and everyone has turned to stare at you?Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?Do …
Need motivation or just a little direction?
We are more than 2 weeks into the new financial year and already the business side of things is getting in the way of marketing the brand and driving sales. Is your business any different? Are you being overcome with day-to-day activities …
Carbon Tax – is it time for small business to take notice?
Having worked in the sustainability sector for the past 10 years, marketing businesses 'green' credentials and promoting a greener way of doing business, running your business and getting consumers to understand that making a small change in what you do can mean …
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