Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our …
Why having a start-up in your 40’s is much easier
Don't be fooled. Having a start-up isn't for the faint hearted. In fact, it's not even for those who "get-through" everything in front of them. Start-ups are for people who are determined to be successful and are prepared to make sacrifices to …
Why trusting your gut will save you millions
A year ago, I was about to make one of the biggest decisions of my life; to take on an investor in my start-up Robotic Marketer. …
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. …
2019 Marketing Strategy Workshops – Atlanta $499
Marketing Eye Atlanta is offering the ultimate marketing strategy workshop and plan developed over a 4-hour workshop with the help of Robotic Marketer. To test Robotic Marketers new technology ensuring that you benefit from deep diving into big data, using artificial intelligence …
Why DIY Marketing Workshops are All the Rage
Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results. …
Making a Great Marketer
Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but …
How Marketers Will be Forced to be More Nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings. …
Measuring the Success of Your Content
I am a lover of the written word. I was lucky enough to turn this passion of writing into a career in content development, and the best part about working in marketing is that you can measure the success of your writing, …
The “Pinch Yourself” Moment Every Entrepreneur Should Have
I have been in marketing for 28 years and this is going to be my moment, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because …
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