Why Your Marketing Plan Isn’t Working?
Generally, all businesses need a comprehensive marketing plan to coordinate their campaigns and properly measure their impact. Marketing is a cumulative effort, and a unified plan maximises the value of every campaign towards a cohesive strategy. A marketing plan identifies your target audience, …
Procrastination or hoping for the best is for losers
We all procrastinate at one point or another. Hell, I just procrastinated as to whether I would write this blog or not. Obviously, I decided it was better to do it now then later, and moved on, but procrastination can become a …
The new sales and marketing plan : how to boost sales quickly
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies there are taking stock of whether or not they will make their sales targets. Marketing Eye …
My world is getting a little more clearer
I realized on the weekend that I have been fooling myself. In my mind, I have told myself that everything is fine and as it should be - but the reality is that it isn't. There are things that are not being …
Vision, Plan, Execute… Or You Won’t Survive
Last night I had dinner with a good friend of mine. He is one of the smartest people I know in business. He is not only academical, but very street smart. I talked in length about the next stage of Marketing Eye's …
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