Developing marketing strategies to target the Gen Z and Millennial audiences
Marketing strategies tailored for Gen Z and Millennials require distinct approaches due to the different characteristics, values, and media consumption habits of these two generations. Both groups are technologically savvy, but their preferences and behaviors can greatly influence the effectiveness of marketing …
The Eagerness of Young Employees
I have spent my weekend looking at the big picture - Where is my business going? How are my team and I going to get it there? What is going to make the company more unique? How do we retain our talented team? …
We Could Learn From Millennials
Has anyone else fallen in love with the television show "Younger"? …
5 Better Ways to Market to Millennials
The term “Millennial” has taken a negative undertone in modern western society. Being a generation raised with advanced technology integrated into their everyday lives, it’s difficult to catch a Millennial’s attention in a world with content overload. Here are 5 ways to …
Let’s lose using the term ‘millennials’ and start using ‘humans’
I am the first to admit that at times I have wanted to tear my hair out over some of the behaviors of millennials. So much so, I have sworn over and over again to never hire another millennial only to find …
Millennials In Our Office
A term to define people born within a certain year range has never been associated with such negativism before Millennials. Every generation is known for having a stereotype or label placed on them, but none have come even close to what other …
Not What They Need To Hear, What They Want To Hear
We live in a world where many people are quick to jump to conclusions and ascertain their own opinions. This has led to a rather volatile and uninformed movement by the younger generation. Being a millennial myself, I want to examine why …
What turns the ‘excellence’ button on when building a high performance team
I won't lie... I need to have the best team possible. They each need to be high achieving, dynamic, skilled individuals who are actively trying to be the best. What they don't know, they seek to find out. What they are good …
3 Golden Rules For Marketing Towards Millennials
Go mobileNo, you’re not crazy, Millennials, in fact, are glued to their smartphones, I’m not joking there are facts to support it. According to a report done by Experian Millennials spend just about over 2 hours a day - 14.5 hours a …
Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to …
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