How marketers climb the corporate ladder fast
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards. There are many ways a marketer climbs the …
When the founder comes back to manage the business, sometimes there’s a shock!
Only recently, I came back to manage the Marketing Eye business, something I haven't done in more than 6 or 7 years.It's a daunting task because all of a sudden you have responsibility and there are new ways in which you need …
Up close and personal with marketing industry veteran
As an ex-journalist, interviewing people of all backgrounds and walks of life is second nature to me. I've interviewed police officers, politicians and met the Prime Minister, but have never been asked to have a sit-down interview with my former news organisation's …
Bang for your buck
(BRW, the Marketing Issue, Oct 20-26, 2011)It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina DentMany years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith …
Freezing cold? Stressed? Head North!
It was nearing end of financial year and I was so stressed that all of my bones hurt just to move. …
How do you present yourself?
You might remember a few weeks back I mentioned giving a presentation to a group of image consultants and stylists. Since then it seems I’ve been talking with loads of people about how difficult it is to maintain a fresh and stylish …
It’s sale time!
On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do. …
The world is our oyster
Having a go is very Australian and since my short stay in Paris, I have realised just how much Australian’s really are ‘having a go’. …
Selling News Not Integrity
Like most, I was not too shocked when on Sunday I heard on the radio that Angelina Jolie and Brad Pitt separated. It’s the news that I didn’t want to hear. I am on ‘Team Jolie’ and cannot bear the thought of …
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